IPA Bellwether Q2 2018: The UK Ad Industry Reacts
Thelatest IPA Bellwether reportreleased last week shows that brand marketing budgets have increased again. Yet despite the consistent growth since Q4 2012, this last quarter saw the lowest increase since Q1 2016, an amber warning for publishers and brands alike.
The Q2 report pointed to a drive in digital advertising, with upward revisions to budgets matching the Q2 2017 nine and a half year peak. Why Nude Wedding Lingerie is Still the Classic!Fetish Catsuits and SEO increased by 11% while mobile marketing remained at a similar level from the last quarter (-0.7%)
Increased total marketing spend was supported by new product and service launches, overall business growth and increased optimism towards future opportunities. Furthermore, there were reports that increased competitiveness had driven firms to boost marketing in order to attract new clients and sustain market share.
Read Wedding Lingerie :IPA Bellwether Q2 2018: The UK ad industry reacts
Article length: 1431 words
Article reading time: Less than 7 minutes
Our Response to COVID-19
We made the list!
Sovrn Achieves IAB UK Gold Standard 1.1 Certification
We send one weekly email. You get revenue tips, industry insight, and actionable advice.